Seven Network has retain domestic broadcast rights to the Tour Down Under race.
Seven, which has been broadcasting the race since 2019, will continue to hold the exclusive domestic rights to every stage of the Tour on both Seven and 7plus.
Network Head of Sport Seven Melbourne, Lewis Martin, said, “Our extended partnership with the Santos Tour Down Under will take the Australian summer of cycling into a new era, reach new audiences across our digital platforms, and bring fans all the exciting competition, exceptional entertainment and world-class talent they love, all live and free on Seven, Australia’s Home of Sport.”
Executive Director, Events South Australia, South Australian Tourism Commission, Hitaf Rasheed said, “The 2024 race routes will test elite international cyclists like never before and we want to ensure as many Australians as possible can see each stage in full detail, in a way that suits them.
“We are seeing an increasing number of fans tuning in across Australia each year to watch the race, with cycling’s popularity continuing to grow. We are excited to attract more fans to our great race through its high-quality broadcast.”
The Tour Down Under is taking place from 12-21 January 2024 with the women’s race starting on Friday 12 January with a fast-paced stage from Hahndorf to Campbelltown. The men’s broadcast will begin on Tuesday 16 January and return to the Barossa for an opening stage that starts and finishes in Tanunda.