Southern Cross and 10 extend affiliate partnership

Southern Cross and 10 extend affiliate partnership

Southern Cross Austereo has extended its agreement with Network 10 to continue broadcasting channels 10, 10 Bold, 10 Peach and 10 Shake across the three aggregate television markets of Regional Queensland, Southern NSW and Regional Victoria until 31 December 2023.

Both sides are discussing a further extension of the affiliation. SCA and Network 10 also agreed to explore greater collaboration and synergy between national sales teams.

Jarrod Villani, Executive Vice President and Chief Operating and Commercial Officer, Paramount Australia and New Zealand, said: “Over the past two years, SCA’s strength in regional Australia has ensured a great experience for audiences and advertisers through content of Network 10. Our continued collaboration will only strengthen our services and opportunities for advertisers and further solidify our successful partnership.”

John Kelly, managing director and incoming managing director of SCA, said: “We welcome the extension of our affiliation with Network 10 and look forward to promoting 10’s suite of premium content across regional Australia to deliver results outstanding for advertisers and reliable returns for SCA shareholders.”