Soft summer start for The Bachelors

Soft summer start for The Bachelors

10’s new Bachelors series must have been expecting a quiet launch given it was slated for the summer season.

On Sunday night it drew just 224,000 metro viewers putting it lower than premieres for Blow-Up and Big Brother in Overnights, and 10’s 2022 show and The Challenge.

It is also lower than the previous season which launched in January to 309,000 -but ahead of 2022’s The Real Love Boat which was only 215,000.

A 10 spokesperson told the network was confident the season would continue to attract viewers over the course of this season, particularly when factoring in delayed viewing and binge watching.

“That’s why we’re providing access to the shows on 10 Play before the broadcast on 10.

“The overnight is just a small part of The Bachelors’ viewing audience,” they added.

Sunday’s episode grew another 27,000 in BVOD which, together with Regional viewers, took it to 319,000. +7 Timeshifted numbers will be known next Monday.