Seven has appointed Lucio Ribeiro in the new role of Director – Digital Marketing and Innovation.
He comes from Optus, where he was director of technology, innovation and activation. In that role, he was responsible for technology and digital innovation for Optus, including 5G, VR/AR, driverless cars, cloud gaming and generative AI. After being voted one of the world’s most influential online marketers by Marketing Today, Ribeiro is an AI graduate from MIT and co-founder of digital agency Online Circle Digital, which he sold in 2019. He is also a scholar at The Marketing Academy and has lectured on digital marketing and artificial intelligence at RMIT University and Deakin University.
Reporting to Seven’s Chief Marketing and Audience Officer, Melissa Hopkins, she will be responsible for all digital marketing and innovation and will work closely with Larissa Ozard, Director Marketing – Brand, Product and Trade at Seven.
Ms Hopkins said: “Lucio is not only one of the most capable and accomplished executives I have ever met, but he is also an incredible team player and a charismatic leader. I am so thrilled that he has agreed to bring his experience to Seven and I am confident that his knowledge of him will change the rules of how we connect with Australia and ensure that Seven remains the beating heart of Australia even in future.
“Seven’s digital acceleration is catching on. We have big ambitions and the creation of the role of Lucio reflects our commitment to keep our eyes fixed on the future, get even closer to our audience and deliver incredible results to all our partners.”
Ribeiro said, “I am energized by the challenges and opportunities for Seven in the media industry and the extent to which my marketing and technology skills will be applied.
“After the first meeting with the management team, I was already confident that Seven was positioned for greatness and innovation, with the support of strong leaders, premium content and a ‘tech playground’ where we can work our magic. Seven and its audience are evolving rapidly, and now is a great time to be a part of that.”
It starts on August 1st.