Former Managing Director and Chief Investment Officer of Magna Global Australia, Victor Corones joined SBS as
Responsible for trading and business systems optimization in his SBS Media sales division.
He will oversee pricing, ad inventory and trading technology systems, effective immediately, reporting to Kevin Harris, Head of Trading and Operations.
While at Magna Global Australia, Corones oversaw the group’s combined advertising expenditures. Most recently he was System Chair for the Media Federation of Australia (MFA), overseeing the automation and integration of media systems across the industry between agencies and media owners. He was also a representative of the agency working with OzTAM when it launched VOZ.
“We couldn’t be more excited for Victor to join SBS in this important role,” said Adam Sadler, director of media sales. “Frankly there is no one better placed or qualified in this market to help SBS at a time when the broadcaster is both growing its share of linear TV and also remaking the mold for success in the BVOD space with shows like Australia alone.
“I am thrilled to be joining SBS,” said Corones. “It’s a company that values diversity and inclusion as much as I do. The people and culture here are truly amazing and I feel part of a community committed to making a positive impact on the world.
“Having recently completed a Masters in Analytics, I am eager to immerse myself in organizing, leveraging my agency experience and newly acquired insights to uncover new ways to improve data decision making skills and optimize trading results.
“I am thrilled to work with talented and passionate people who share my values and vision for the future. I know we can create something extraordinary and really make a difference.”