Report: Nine poised to take Melbourne Cup broadcasting rights

Report: Nine poised to take Melbourne Cup broadcasting rights

A day after their 2024 Upfronts, Nine is poised to take the Melbourne Cup broadcasting rights after rivals Seven dramatically pulled out of the bidding process.

News Corp has reported Seven withdrew in anger after it became clear Nine was the Victoria Racing Club’s preferred bidder.

The Victoria Racing Club and Racing Victoria had been at loggerheads over the rival broadcast proposals. But the VRC were reportedly keen on extended exclusive coverage of Melbourne Cup Day – not wanting coverage of The Big Dance in Sydney (broadcast by Seven) on the same broadcast.

10 is broadcasting its final Cup Carnival in November citing concerns over an increasing focus on gambling by Tabcorp and the Victoria Racing Club. The next deal will see Tabcorp have involvement and approval across elements of the production and commentary team of the broadcast.

“Given this likely change in focus combined with commercial constraints of the future agreement, Network 10 considered the preferences of its viewers and advertisers, and politely declined to move forward with the process,” 10 said in a statement in June.

Metro overnight audiences:

2013: 2.17m (Seven)
2014: 2.12m
2015: 2.07m
2015: 2.07m
2016: 1.99m
2017: 1.8m
2018: 1.84m
2019: 1.32m (10)
2020: 1.41m
2021: 1.21m
2022: 1.02m