Nine has entered into a three-year partnership with the Australian Olympic Committee which will include cross-platform marketing rights and special access to content and exclusive access to the Australian team.
The partnership, which adds to Nine’s ten-year agreement with the International Olympic Committee, covers Paris 2024, Milano Cortina 2026, the Youth Olympic Games in 2024 and 2026, as well as this year’s Pacific Games and World Beach Games .
Nine chief executive Mike Sneesby said: “Nine is proud to become an official partner of the Australian Olympic team, playing a role in promoting the Olympic movement. We look forward to working with the AOC over the next few years to help support our athletes as they fight for Olympic glory.
“On any given day, countless Australian children play sports dreaming of one day competing on the biggest stage in the world. With Brisbane 2032 less than a decade away, our commitment to the Olympic movement is to shine a light on those dreams, share athlete stories and help nurture the Olympic spirit.
AOC Chief Executive Matt Carroll said: “This is wonderful news for us on Olympic Day. The deal includes Nine’s television and radio networks across Australia, as well as video-on-demand and streaming services.
“Nine will broadcast the Paris Games after signing a broadcasting contract with the International Olympic Committee (IOC). We are delighted to have Nine on board as a sponsor and welcome their commitment to the AOC and our Australian Olympic team.
“AOC looks forward to a long and fruitful partnership with Nine’s broadcasting agreement with the IOC taking them all the way to the Brisbane 2032 Olympic Games.”