Multichannel Survey 2023: 7mate, 7TWO, 7flix, 7Bravo.

Multichannel Survey 2023: 7mate, 7TWO, 7flix, 7Bravo.

With its suite of 4 multichannels, Seven has the two top-performing multichannels: 7TWO is the #1 channel, and 7mate is #2.

Seven is the only network with two multichannels averaging over a 4% share this year.

7TWO has broadened from previously seeking viewers 35+ to Total People while 7flix has shifted from All People to Women 18-49.

The first survey results for 7Bravo, which launched in January, indicate a 1.5% share which may have stolen some share from 7TWO, 7mate and 7flix.

Upcoming shows include Darradong Local Council, Aussie Truck Rehab, Vera, Shetland, McDonald & Dodds, Puppy School, First Dates UK, Below Deck Down Under S2 and plenty of E! Live from the Red Carpet in awards season.

7mate:

Brand Identity: 7mate caters for all male viewers with a broad range of live sport, blockbuster movies, new animations and a host of top rating factual programs from Australia and abroad.

Target Demographic: Men 16-54.

Format / Tech Playout: Did not respond.

2023 YTD Ratings Share / Demo Performance: 7mate is the number 2 channel for TTL PPL only behind 7TWO
Averaging a 4.2% Commercial Share. Seven is the only network with two multi channels averaging over a 4% share this year. 7mate dominates the traditional hard to reach male target demos. Dominating the M16-54 demo, averaging a 6.1% Commercial Share. 1 point ahead of its nearest competitor. Number 1 in TTL Men, averaging a 5.6% Commercial Share. 0.9 points ahead of 2nd place

Key First Run Titles: Outback Farm, Heavy Tow Truckers Down Under, Gem Hunters Down Under, Adventure Gold Diggers, Darradong Local Council, Mt. Hutt Rescue, Family Guy, American Dad.

First-Run Australian Content: Heavy Tow Truckers Down Under, Outback Farm (pictured above), Gem Hunters Down Under, Adventure Gold Diggers, Darradong Local Council, Close Encounters Down Under.

Recent Success Stories: Outback Farm, Outback Truckers, Heavy Tow Truckers Down Under, Aussie Salvage Squad, Highway Patrol, The Force, Aussie Border Security, Air Crash Investigations, American Pickers, Pawn Stars, Storage Wars, blockbuster movies.

Upcoming Key Titles: Darradong Local Council, Aussie Truck Rehab, Outback Crystal Hunters, Train Rescue Down Under, Outback Comedy Outlaw, Gem Hunters Down Under, Adventure Gold Diggers, Outback Opal Hunters, Railroad Australia, Watch Dogs, Roast Night, Counting Cars, Kings Of Pain, Swamp People: Serpent Invasion, Family Guy, American Dad, American Pickers, Pawn Stars, Storage Wars.

Upcoming Changes to Playout / New Channels: Did not respond.

1695672099 248 Multichannel Survey 2023 7mate 7TWO 7flix 7Bravo | The Muscogeecreek Nation

7TWO

Brand Identity: 7TWO is the home for great British mysteries, as well as offering an array of award-winning drama, classic comedies, popular factual entertainment, and much-loved lifestyle programming.

Target Demographic: Total People.

Format / Tech Playout: Did not respond.

2023 YTD Ratings Share / Demo Performance: 7TWO is the number 1 multi-channel in 2023. Leading TTL PPL with a 4.3% Commercial Share. The key to 7TWO’s strength is women. The number 1 multi-channel for TTL Women, averaging a 5.1% Share. 1.4 points ahead of its nearest competitor.

Key First Run Titles: Miss Scarlet And The Duke, Murdoch Mysteries, McDonald & Dodds, Heathrow, Bargain Hunt, Escape To The Country, The Yorkshire Vet.

First-Run Australian Content: Gold Coast Ocean Rescue, Bondi Vet S12.

Recent Success Stories: Endeavour, Lewis, Doc Martin, (pictured above), Manhunt, Call The Midwife, The Coroner, Inspector Morse, Father Brown, Kavanagh QC, Inspector George Gently, Heartbeat, Vicar of Dibley, Mrs Browns Boys.

Upcoming Key Titles: Vera, Shetland, McDonald & Dodds, Karen Pirie, Grace, World’s Most Scenic Railway Journeys, Escape to the Country, I Escaped to the Country, The Yorkshire Vet, The Yorkshire Steam Railway, Hitler’s Holocaust Railways with Chris Tarrant, Hornby: A Model Empire, Slow Train Through Africa with Griff Rhys Jones, Great Rail Restorations.

Upcoming Changes to Playout / New Channels: Did not respond.

1695672100 203 Multichannel Survey 2023 7mate 7TWO 7flix 7Bravo | The Muscogeecreek Nation

7Flix

Brand Identity: 7flix provides a well-rounded entertainment experience that caters to audiences of all ages. With diverse content offering including celebrated dramas, sitcoms, family movies, and female skewing reality shows.

Target Demographic: Women 18-49.

Format / Tech Playout: Did not respond.

2023 YTD Ratings Share / Demo Performance: 7flix is averaging a 1.8% Commercial Share in 2023. The channel performs best in its Women 18-49 target demo. Averaging a 2.2% Share.

Key First Run Titles: Puppy School (pictured above).

First-Run Australian Content: Did not respond.

Recent Success Stories: Movies, Dogs Behaving Very Badly, Law & Order (Special Victims Unit & Criminal Intent), Ramsay, Say Yes To The Dress.

Upcoming Key Titles: Puppy School, First Dates UK, 10 Years Younger In 10 Days.

Upcoming Changes to Playout / New Channels: Did not respond.

1695672100 379 Multichannel Survey 2023 7mate 7TWO 7flix 7Bravo | The Muscogeecreek Nation

 7Bravo

Brand Identity: 7Bravo is the ultimate free-to-air destination to watch the world’s most iconic unscripted TV franchises, entertainment content and true crime.

Target Demographic: Women 16-54.

2023 YTD Ratings Share / Demo Performance: 7bravo has averaged a 1.3% Commercial Share since launch. The channel overperforming in its W16-54 target demo. Averaging a 1.5% Share. Audience continues to build for 7bravo. September has been the strongest month for 7bravo so far. Averaging a 1.5% Share, growing 0.4 points since launch.

Key First Run Titles: Below Deck Down Under, Real Housewives Ultimate Girls Trip, Below Deck Adventure, Real Housewives of Dubai, Real Housewives of Miami, Made in Chelsea, Real Girlfriends in Paris, Southern Hospitality, 911 Crisis Center, Exhumed, Accident Suicide or Murder, Tonight Show with Jimmy Fallon, Judge Jerry, The Kelly Clarkson Show, Cultured, E! Live from the Red Carpet: The 2023 Grammys, E! Live from the Red Carpet: Oscars 2023, E! Live from the Red Carpet : The 2023 Met Gala.

First-Run Australian Content: Below Deck Down Under (pictured above).

Recent Success Stories: Below Deck Down Under, Botched, Below Deck Adventure, Below Deck Mediterranean, Southern Hospitality, Real Housewives of Beverly Hills, Snapped, John Wayne Gacy: Devil in Disguise, Myth of the Zodiac Killer, Shark Tank.

Upcoming Key Titles: Below Deck Down Under S2, Below Deck Season 10, Botched S8, Real Housewives Ultimate Girls’ Trip S3, Real Housewives of Miami S5, Rainn Wilson and the Geography of Bliss, Luann and Sonja: Welcome to Crappie Lake, Vanderpump Rules S10, The Edge with Orlando Bloom, House of Villains, Made in Chelsea S25, Summer House: Martha’s Vineyard, Buried in the Backyard S5, Accident, Suicide or Murder S4, Celebrity Prank Wars, LA Fire & Rescue, Charmed to Death S1, Sleeping with Death S1, E! Live from the Red Carpet: The 2024 Golden Globe Awards, E! Live from the Red Carpet: The 2024 Grammy Awards, E! Live from the Red Carpet: The 2024 People’s Choice Awards, E! Live from the Red Carpet: Oscars 2024.

Upcoming Changes to Playout / New Channels: Did not respond.