Pinstripe Media, owned by David Koch, will co-produce a new branded content travel program for Seven.
Passport will chart the world of premium travel, exploring coveted destinations and providing recommendations to travellers.
Co-produced with travel site Executive Traveler (formerly Australian Business Traveller), each half-hour episode will transport viewers to domestic and international destinations and feature unique experiences including dining, entertainment and shopping; showcasing the best of premium travel on airline, rail, and ocean and river cruises; and offer practical advice to make the trip even better and more enjoyable.
Passport will screen on Seven, 7TWO and 7Flix, 7Plus, launching with an initial “mini-season” of eight weekly episodes airing in the third quarter of this year.
“We’ve been big fans of Executive Traveler and its content for a long time, so having the opportunity to bring it to life in a television format wasn’t something we had to think twice about,” says AJ Koch, chief executive officer of Pinstripe Media.
“We love doing great broadcast and digital programming and their knowledge of premium travel is unmatched, so it’s perfect for us, as well as brand partners in this space.”
Sid Raja, editor of Executive Traveler, said: “We are incredibly excited to partner with Pinstripe Media on Passport. This is the television program globetrotting Australians have been waiting for – a show that is intelligent, stylish and crafted with the sophisticated traveler in mind – and Pinstripe Media is the ideal partner for a collaboration focused on high quality authentic storytelling.”
Presenters will be announced soon.