Animation company Flying Bark Productions has today appointed former Nickelodeon ANZ executive Hugh Baldwin as executive producer on the development of its production arm, After Bark.
He oversaw the After Bark slate, which will focus on content for older audiences, including both scripted and unscripted live action and mature animation projects.
Baldwin spent 15 years leading content strategy and programming for Nickelodeon in Australia and New Zealand and has been head of programming for MTV, Nickelodeon, Comedy Central, Spike and 10Shake Kids. At Nickelodeon, he was the executive producer of two logienamed series as well as multiple live music events and series.
Most recently, he was an executive producer for PostMatch, a sports-focused creative agency and production house, as well as working as a private consultant for companies in the technology sector.
He has served on the boards of Screen Tasmania. proptech Vennu, and worked as a writer, producer and journalist.
Flying Bark Productions Chief Executive Barbara Stephen said: “We are thrilled to have someone of Hugh’s caliber joining the After Bark team. We intend to produce projects for audiences as they evolve from youth programming and seek stories that strengthen their identities and better represent their worldview. To achieve this, we have begun working with up-and-coming showrunners and Hugh’s programming experience working for Viacom companies is invaluable.”
After Bark Development Executive Producer Hugh Baldwin said: “The After Bark roster represents an exciting new phase for Flying Bark Productions as it expands its production scope into live-action series and events for TV and streaming. , as well as cutting-edge animation projects. It is a great opportunity to be called upon to forge this path for one of Australia’s most respected international production companies. I look forward to discovering projects from creators with a clear creative vision for an adult audience at the younger end of the spectrum.”
Flying Bark Productions announced its After Bark production arm last year, which is entirely focused on producing engaging and entertaining stories for older audiences, including mature animation projects and both scripted and unscripted live action genres. After Bark was founded to attract creator-driven projects with a diverse representation of showrunners and an emphasis on locally focused stories with a global reach. After Bark will draw on the firm’s international network to attract global support for its new slate of projects.
Flying Bark has experienced significant growth in its domestic and international businesses in recent years. Driven by the success of its original IP slate and sustained demand for premium animation services, including multi-series productions for Netflix, Marvel, Nickelodeon, LEGO and Disney+. Strengthening of management positions is essential to achieve the company’s goals for expanding production capacity.
Flying Bark Productions and After Bark are wholly owned independent media and theme park businesses; Studio 100 based in Belgium.