The European Broadcasting Union has announced that ‘United By Music’ has been chosen as the slogan for the 2024 Eurovision Song Contest – and all future contests.
The slogan was created by the BBC to demonstrate the unique partnership between the United Kingdom, Ukraine and Host City Liverpool at the 2023 Contest earlier in the year and reflects the power of music to bring people together across the world.
Following its hugely successful use by the BBC, it was agreed by Swedish broadcaster SVT and the Eurovision Song Contest Reference Group to use ‘United By Music’ for the upcoming contest in Malmö, Sweden, as well.
Furthermore, it was decided to keep the slogan for all successive events as part of the Contest’s global brand strategy.
The decision creates continuity and consistency for future Eurovision Song Contests by using the same powerful slogan in 2024 and at every subsequent event.
A different slogan had been used at the event every year since 2002, except in 2009 when no slogan accompanied the Contest.
Executive Supervisor Martin Österdahl said, “The Eurovision Song Contest is more than just a song competition; it’s a celebration of the power of music to bring people together. After over 20 years of using different slogans, and as we approach our 70th anniversary, we feel we have found one that truly encapsulates our brand.
“By establishing a permanent slogan, we will have consistency in our message that music unites us all. It’s the perfect slogan to underline our values of inclusivity, equality, universality and celebrating diversity through music.
“As the popularity of the Eurovision Song Contest continues to grow around the world, we believe using the same slogan annually will help our brand become even stronger. ”
The list of public service media broadcasters who will take part in the Contest in 2024 is currently being finalised and will be published in its entirety once preparations are complete.
Australia’s participation at Malmö is yet to be confirmed.