Ahead of 10’s Upfront in October, there are rumours 10 the network might consider The Project in a late night slot.
Woman’s Day speculates the show might be moved in order to rejuvenate the network’s early evening slate, amid further rumours of Deal or No Deal and a 60 minute 10 News First.
The concept of a later Project is not such a crazy idea, where it might draw upon younger viewers and offer interviews with latest contestants eliminated from reality shows, instead of the following day.
Critic Colin Vickery told TV Tonight, recent hosting changes don’t seem to have worked any ratings magic which puts pressure on 7.30pm entertainment shows coming off a low base.
“I really don’t see how anything will alter if it stays where it is,” he said.
“Would a move to 9.30pm work? The biggest challenge would be to make sure that it starts at the same time each night.
“But as we have seen with Have You Been Paying Attention? a move to later at night can be liberating. A show can be edgier. It can be a bit more risqué. It can be a bit more adult. Maybe that is just the jolt that The Project needs to get its mojo back.”
It’s clear the network needs to address its early evening scheduling, but we’ll need to wait until Upfronts begin October 24th to learn how.
A spokesperson told Women’s Day “The Project will continue in its current time slot from 6.30pm to 7.30pm, Sunday to Friday.”