A rare scheduling move last night drew an interesting result for The Project by lifting nearly 90,000 viewers.
Screening at 8pm (in Sydney & Melbourne) The Sunday Project averaged 261,000 metro viewers.
That was up on the previous Sunday’s 176,000 -a benefit of 85,000.
Of course it also enjoyed a stronger lead in, thanks to a Matildas match.
Media has recently posed the question around what might happen if the show were moved to a late night slot?
“Would a move to 9.30pm work? The biggest challenge would be to make sure that it starts at the same time each night,” critic Colin Vickery recently told TV Tonight.
“But as we have seen with Have You Been Paying Attention? a move to later at night can be liberating. A show can be edgier. It can be a bit more risqué. It can be a bit more adult. Maybe that is just the jolt that The Project needs to get its mojo back.”
Last week 10 confirmed the show would return with a revamped lead in, with Grant Denyer to host Deal or No Deal in 2024.