The Australian Open drew a National Reach of 4.767m viewers in the new-look TV Ratings, overhauled by OzTAM.
Today marks the first day of new-look ratings delivered to media.
Reach refers to viewers across Australia who sampled at least 1 minute of linear viewing and/or 15 seconds of BVOD.
The new data results are designed to better reflect the way we watch as opposed to the former industry standard of average viewers across linear television in the metro markets only.
The Men’s Final also drew a National TV Audience of 2.122m -this is an average of linear / BVOD across Australia, but the focus will be on Reach.
Seven News was the top performing news broadcast reaching 2.54m viewers, way ahead of Nine News at 1.479m and ABC News on 1.257m.
Seven’s Test Cricket reached 2.207m.
ABC’s Muster Dogs reached the biggest entertainment audience at 1.110m.
Amongst other Reach numbers:
The Sunday Project: 712,000
Gladiators Grand Final: 697,000
Total Control: 611,000
These resuts can no longer be compared to previous years given major changes by industry.
Please note, TVT is yet to settle on best reporting methodology given current changes and Survey begins on February 11.
Sunday 28 January 2024.
This post updates.