ACMA fines Seven for repeated breaches over gambling ad

ACMA fines Seven for repeated breaches over gambling ad

Seven has breached online content rules by showing gambling advertising during live sports coverage on 7plus.

An Australian Communications and Media Authority investigation found a gambling advertisement was shown at 10.38am on 7plus during a live stream of an NFL American Football game on 12 December 2022.

Gambling promotions cannot be shown during live streams of sporting events between 5am and 8.30pm, including the five minutes before and after a game.

This breach follows the ACMA publishing a formal warning to Seven in October 2022 for a similar incident.

As a result Seven has paid a penalty of $13,320 for the breach, the maximum amount the ACMA is able to apply.

ACMA Chair Nerida O’Loughlin, “The ACMA expects broadcasters to have robust systems and processes and associated assurance mechanisms in place to support compliance with these laws.”

Seven claimed it was an isolated event and that it had implemented additional measures to avoid future errors, including additional oversight and training.

“Seven has told us that the measures it has in place are adequate to ensure future compliance and it does not need to do more. Following repeated breaches by Seven, we will continue to closely monitor their compliance with the rules to make sure that is the case,” Ms O’Loughlin said.

Yesterday SBS announced a new option is coming for SBS on Demand viewers to opt-out of ads for gambling, alcohol or quick service restaurants in 2024.