ABC to rebrand multichannels in 2024

ABC to rebrand multichannels in 2024

EXCLUSIVE:

ABC is looking to rebrand and restructure multichannels in 2024 to offer local audiences more original content.

Chief Content Officer Chris Oliver-Taylor told TV Tonight, “We are reviewing our multi channels and looking to make some announcements in the first quarter of 2024. We hope to be commissioning original Australian content for those channels.”

The rethink follows an internal restructure of ABC Kids commissioning to Children’s and Family under exec Libbie Doherty.

ABC TV Plus pressents as “A place to feed the mind, the heart and the funny bone” but last week lacked any original commissions at ABC’s 2024 Content Showcase.

It was previously known as ABC Comedy and ABC2 prior to that. In a recent Multichannel Survey by TV Tonight, the broadcaster was unable to highlight any Australian content.

While ABC Kids, on the same channel bandwidth, is home to Bluey, Play School, Kangaroo Beach, Ginger & the Vegesaurs, Beep & Mort, it managed a respectable 2.4% primetime share last week.

But ABC TV Plus still lacks a distinct identity.

ABC ME launched as ABC3 to a blaze of publicity with then-PM Kevin Rudd in 2009. Aimed at tweens and teens it is home to shows such as Logie-winning Crazy Fun Park, The Spooky Files, The Disposables, The PM’s Daughter and Wildlifers!

Unlike ABC TV Plus, it only drew a 0.4% share last week.

An ABC Family channel and another with broad Entertainment could be on the cards… watch this space.