ABC a valuable service say 81% of audiences

ABC a valuable service say 81% of audiences

76% of ABC viewers believe the broadcaster provides quality programming, down slightly on 78% in 2022.

That was better than 70% of respondents who described the quality of commercial TV as “good.”

There was also a strong result among ABC Online viewers who gave a 90% approval, also down slightly on 2022’s 91%.

ABC’s Annual Report indicates a thumbs up on most Community Satisfaction questions.

It reported 81% of people value the ABC and its services to the community,  up on 2022’s 78%.

There were also better results in 2023 for accuracy and impartiality in news and current affairs, being distinctively Australian and contributing Australia’s national identity, reflecting cultural diversity, promoting performing arts, educational programs, programs of wide appeal and specialised interest, and in being innovative.

A steady 69% felt ABC is efficient and well managed.

However, approval ratings continue to slide compared to 2016.

79% of Australian adults aged 18 – 75 years also trust the information that the ABC provides; significantly higher than the levels of trust recorded for Internet search engines like Google (69%), commercial radio (60%), commercial TV (58%), newspaper publishers (58%) and Facebook (32%).1697827085 701 ABC a valuable service say 81 of audiences | The Muscogeecreek Nation ABC a valuable service say 81 of audiences | The Muscogeecreek Nation

Total TV viewing continues to decline as scheduled viewing behaviour wanes and Australians engage with both subscription and broadcaster video on demand services to enjoy a variety of local and international content.

The ABC has fared slightly better than many of its competitors in terms of mitigating some broadcast loss with Video on Demand (VOD) uptake via ABC iview, however the complex competitive landscape continues to evolve.

Total ABC Network metro share during prime time increased in 2022-23 compared to the previous year. Prime time total TV share for the ABC Network across the five metropolitan cities was 14.3% in 2022-23 (13.7% in 2021-22).

In 2022-23, total ABC regional total TV share during daytime declined slightly to 19.6%, (20.0% in 2021-22). Total ABC regional share during prime time was steady at 14.4% in 2022-23 (14.5% in 2021-22).


1697827085 564 ABC a valuable service say 81 of audiences | The Muscogeecreek Nation

The ABC Corporate Tracking Program is conducted monthly, with an online methodology among a nationally representative sample of people aged 18‑75 years.