Today show executive producer Steve Burling lashed out at a story posted by the Daily Telegraph who claimed his assessments were problematic and there was behind the scenes
“The ratings data shows Today is well behind the market leader Sunrisewhich has won 18 out of 18 weeks so far this year,” the newspaper said.
“They indicate the average year-to-date audience numbers for the city’s five metropolitan markets Sunrise has an 18% lead on Nine’s Todaywho underwent a bench reshuffle earlier this year.
“SunriseThe average audience of is seated at 213,000 viewers compared to Today to 181,000. Domestically, it’s a bleaker picture with Sunrise to 363,000 viewers compared to Today to 271,000.”
Steve Burling wrote about the show Instagram account, “The story released today is a total fabrication and distortion of the antiquated and outdated overnight rating system.”
While VOZ numbers rarely show large increases in the news genre, it was not recognized that the gap had actually narrowed in breakfast TV over the past 18 months or so.
The article also implied that Alex Cullen was unhappy since he’d moved from news to sports reading, but Burling said the team were “working brilliantly together”.
Where social Today he noted: “We don’t usually respond to this nonsense, but it’s time to draw a line in the sand. #9Today.”