Seven announced for the first time ever, the AFL Grand Final and the Brownlow Medal will be available to watch on 7plus on all devices, from 2023.
This moves from the AFL Live app which has enjoyed exclusive rights, but both will continue on mobile and tablet devices.
It arrives before the new of Seven AFL broadcast deal in 2025 with all seven matches available for the first time on 7plus.
Head of Network Sport, Lewis Martin, said: “We are delighted that for the first time ever, Australia’s most watched annual sporting match will be available to the largest possible audience live and free of charge, in a way that suits They.
“Through our team of passionate and expert commentators, our comprehensive coverage of the AFL draws an extraordinary audience to Seven in an unprecedented way.
Seven West Media Chief Revenue Officer Kurt Burnette said, “Our new streaming rights unlock the full potential of audiences and incremental reach opportunity for advertisers on two of the biggest viewing days of the year. on all screens.
“Seven is the only destination capable of bringing premium brand messages into play within the live AFL matches during eight hit final games and coverage of Seven’s Grand finale AND Brownlow Medal. Our coverage is guaranteed to deliver reach, engagement, and targetability at scale, across every demographic, across every major shopping segment, and on every screen.
“Sport on Seven is an extremely positive space for disruptive brands and our unrivaled reach extends beyond the borders of the AFL,” he said.
“Every month we connect brands with 17 million Australians through great cultural moments, and again in 2023 there is an exciting line-up of great moments for brands to be a part of, including the FIFA Women’s World Cup 2023TV week Logie Awards, The Voice, SAS Australia, My Kitchen Rules, Big Brother and more.”